Finding Ferrero’s Italian heritage

Italy is all about a home and family. For this campaign concept we created the Casa Ferrero; a quaint house on cobbled stones where the Ferrero treats live. It’s lively, it’s blossoming, there’s music and hot coffee from the Tic Tac café. The message: Make your house a home, with Ferrero!

In addition to colorful hand-drawn store material, a Ferrero themed game challenges consumers to compete for the price of a Ferrero box stuffed with treats.

This concept was presented to Ferrero but never went to production.

Role: Art Director & Illustrator / Agency: Bästa Kompisar